1 in 5

will face water shortages by 2050

1 in 3

(over 2.4 billion) live in water stressed countries, while water stress already effects every continent

4 in 5

people (80% of the global population) already suffer from serious threats to water scarcity 

50%

At least on month per year about half the global population experiences water scarcity 

1.3 Billion

We use 1.3 billion plastic bottles a day. Thats 1million bottles a minute.

80%

80% of the plastic from bottles ends up in landfill or in the ocean.

450 years

Plastic bottles take 450 years for to decompose, poisoning the earth for the next generation.

3 months

Filters (and other consumable purifiers) travel thousands of miles after mass production, and only last 3 months