1 in 5

will face water shortages by 2050

1 in 3

(over 2.4 billion) live in water stressed countries, while water stress already effects every continent

4 in 5

people (80% of the global population) already suffer from serious threats to water scarcity 


At least on month per year about half the global population experiences water scarcity 

1.3 Billion

We use 1.3 billion plastic bottles a day. Thats 1million bottles a minute.


80% of the plastic from bottles ends up in landfill or in the ocean.

450 years

Plastic bottles take 450 years for to decompose, poisoning the earth for the next generation.

3 months

Filters (and other consumable purifiers) travel thousands of miles after mass production, and only last 3 months